Online Surveys

Both types of survey have quickly been adapted for use in the new media as a fast and cost effective way of conducting research without the restrictions in time and scope of traditional approaches. Online quantitative surveys can reach much broader targets as well as more specific ones than personal interviews. And the effort of data collection is reduced to a minimum, since all online surveys are self completing. In qualitative research, the Internet is now regularly used for online focus groups and for moderated e-mail groups. That said, the online survey technique is still in its development phase.

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